Regardless of what service you provide or what type of products you produce, in today’s highly competitive and rapidly changing world, one should always have appealing, attractive, and interesting content on the website. The web copywriting process is destined...
You wouldn’t believe how many websites don’t ask for the sale! After all the work people put into their sales copy, describing the benefits of their product, and leading people through their sales process, they overlook one simple but VERY IMPORTANT...
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there, and all your copywriting basics are covered. Who? Tell the reader who your product will...
If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling...
For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today. The field of copywriting is large and continues to expand every year. A way to describe...
